The job doesn't start when the phone rings.
RafterRelay turns missed inquiries into scheduled estimates—responding in the moments your crew can't, with rules you approve and reporting you can act on.
Built to complement your CRM, calendar, phone system, and way of working.
New inquiry
“Roof is leaking in the kitchen.”
00:42
after-hours reply
The expensive gap
Your marketing is working. The handoff is where revenue leaks.
A missed form, a packed voicemail, or an unanswered email is more than a quiet moment. It is a homeowner who may call the next company. RafterRelay gives every inquiry a useful next step, even when the day is full and the office is closed.
Instant
first response
Owner-led
rules and tone
Revenue-aware
conversion reporting
The relay
From “just came in” to “on the calendar.”
Three practical moves. One less lead left waiting.
Catch the inquiry
RafterRelay watches your website forms and inbox for the leads that arrive between jobs, after hours, or in a rush.
Qualify the fit
Your rules guide the conversation: service area, job type, urgency, and the questions your team actually needs answered.
Book the estimate
When a prospect is ready, RafterRelay moves them to the next step and keeps follow-up moving until the handoff is complete.
A better read on demand
Know which inquiries became jobs—not just which ones arrived.
RafterRelay connects the first message to the booked estimate, so you can see where your spend turns into work and where your follow-up needs a tune-up.
Talk through your workflow+1
more conversation that makes it to the estimate stage is a better week for a lean crew.
Start the relay
Keep the work moving